Skip to content

Stopthepressesdoc

My WordPress Blog

  • Home
  • Fashion
  • Health
  • Lifestyle
  • Sports
  • Technology
  • Travel
  • Home
  • Uncategorized
  • How to Boost Nutraceutical Landing Page Conversions by 100%

How to Boost Nutraceutical Landing Page Conversions by 100%

Posted on November 9, 2022 By admin No Comments on How to Boost Nutraceutical Landing Page Conversions by 100%
Uncategorized

This explains why, according to Daniel Burstein, Senior Director of Content & Marketing at Marketing Sherpa says, “The Marketing Sherpa Landing Page Handbook is one of the most popular resources we have offered in 20 years of publishing.”

However, nutraceutical marketing reveals a big surprise – a shocker, actually – regarding landing pages.

There aren’t any.

What are supplement businesses doing instead?

IT’S LIKE THIS…

My friend Rich decided he wanted to buy a particular kind of supplement. He was looking for an elderberry product for his immune health.

The first ad that popped up in a Google search seemed to fit the bill. The headline of the ad included the words “elderberry” and “immunity.” So far so good.

However, when he clicked on the ad link, he ended up at the company homepage.

Although it was an excellent homepage, Rich didn’t immediately see what he was looking for, or what the ad promised.

The result? He bailed in less than 3 seconds and went looking elsewhere.

The same thing happened with all other ads for elderberry supplements.

IT SHOULD BE LIKE THIS…

The ad Rich clicked on should have sent him to a product page offering what he was looking for.

And only what he was looking for.

No distractions. No other options. Only the product, accompanied by a call to action to buy it.

THE REALITY

That second scenario is a ‘should’ve-been’. It doesn’t actually exist.

Here’s what really happens.

A recent Google search on the term, “elderberry,” resulted in seven ads.

All of them were linked either to the company homepage or to a multi-products page.

Not one went to a landing page.

This isn’t unique to elderberry supplements.

The same result came from a search on “quercetin.” None of the nine ads led to a landing page. One of them led to a blog article that didn’t even mention quercetin.

Ditto for a search on “pet CBD.” Six ads. No landing pages.

This isn’t a scientific survey with all kinds of statistical bells and whistles. It’s just a few quick searches on three of the more popular supplements. Nevertheless, it reveals a clear pattern.

Nutraceutical ads don’t link to landing pages. Instead they usually link to the company homepage. Or they send a visitor to a products page offering multiple choices.

This observation cries out for explanations.

The primary one I’ve seen is that marketing departments don’t have the time and resources for creating landing pages.

Seriously, that’s the most common explanation I’ve found.

Think about that for a moment. It’s the same as saying marketing departments don’t have the time and resources for… well, marketing. At least not for marketing using the most powerful and indispensable tool on the internet.

I don’t buy it.

In my opinion, a more likely explanation is a lack of understanding what a landing page is and what it isn’t.

A homepage isn’t a landing page. Neither is a multiple product page.

This confusion may explain why an exact match search for, “what is a landing page,” yields nearly 7 million results. It’s as if online marketing advisors feel the need to educate people about what a landing page is because so many marketers don’t understand the concept.

K.I.S.S.

Keep It Simple, Silly!

Simply put, a landing page is where people “land” when they click on an ad banner, search engine result or email link, or when they visit a special promotional URL they heard about on TV, radio, or other offline media.

Its sole purpose is conversion. In fact, that should be the only option.

That’s the point I had planned to make in this article. However, explaining how to boost landing page conversions by 100% requires actual landing pages.

Specifically, I had planned to explain research showing how removing all ‘non-buy’ clickable options, including the navigation bar at the top of the page, can more than double conversion rates.

That’s just one trick. Similar conversion boosts also rest on other features of a good landing page. Consistency with the ad. Placement of images. Page design. Button format. And much more.

The conceptual design is simple. A landing page offers only one product and only one clickable option – i.e., the call to action.

Although the concept is simple, a well-designed single-option page is just the beginning for creating a good landing page.

In addition to its simple design, an effective landing page also depends on how persuasive the marketing copy is for influencing a visitor to take that one-and-only action step.

That’s it. The right design, coupled with persuasive copy, equals higher conversions.

THE CHAIN OF PERSUASION

In my experience as a copywriter, I’ve developed campaigns following a specific chain of persuasion. Each link in the chain has a role leading to the ultimate goal – i.e., a conversion.

The ad headline is where the persuasion ball gets rolling. Its role is to entice a viewer to click on it. This is why an effective ad headline is worth its weight in gold.

The visitor immediately knows he or she is on the right track when the headline of the landing page is consistent with the ad headline. Research shows this headline-to-headline comparison happens in about 1/20th of a second.

That’s how long you have for the visitor to decide whether to stay on the page for the few seconds it takes to read the first few lines.

Then it’s the job of the page’s text, and any accompanying images, to persuade the reader to keep reading.

Persuasive copy from there leads all the way to the call to action.

A well thought out, persuasive CTA is the final chance for the landing page to convert a visitor into a buyer.

FUELING CONVERSIONS

Linking supplement ads to homepages or multi-product pages is like running a Lamborghini on used cooking oil from a fast-food restaurant. It can be done, just not very well.

A more effective campaign requires high-performance fuel. That’s what a landing page is. It runs all cylinders of a campaign like nitro for an F1 racecar.

Creating one is conceptually very simple. It takes just three steps.

PUTTING IT INTO PLAY

Step 1. Design the page layout. If it’s going to be part of the company’s website, strip out all clickable distractions, including the navigation bar. Provide only one option, the call to action.

Step 2. Create persuasive marketing copy. It starts with a powerful headline matching the promise of the ad linked to the landing page. It continues with image and textual material that keeps the reader’s attention. In other words, it’s much more than a product description.

Step 3. Test it. Test it. And test it some more. Tweak ad headlines and compare their click rates. Revise images and text for optimizing time-on-page. Modify CTA text and ‘buy’ buttons. Continue A/X texting for improving the control until conversions peak out.

POWERING UP THE BEST TOOL

Doing good work on any kind of job relies on using the best tools. Supplement marketing is no different.

The best, and most unused, marketing tool for nutraceuticals should be landing pages.

Putting them to work gives you a leg up on the competition. Meeting the challenge of Step 2 the right way is crucial.

Once you have the right page design, its effectiveness depends on how vitamin b komplex  well you persuade the reader to take action.

This is where good marketing copy shines.

That’s where I come in. I specialize in writing persuasive copy for landing pages and other marketing venues.

Since I’m also a research scientist, this includes satisfying the increasing demand for scientific credibility by savvy customers.

A good supplement landing page relies on both.

Want to get started on finding out how this ultimate marketing tool can boost your sales?

 

Post navigation

❮ Previous Post: Web based Casinos Is a Very good Event On
Next Post: Tips on Winning a Lottery ❯

You may also like

Uncategorized
How to Succeed With Online Gambling
February 19, 2023
Uncategorized
There are some sort of lot of on the internet betting strategies that will gamblers include liked using
September 28, 2023
Uncategorized
An Insight Into Casino Online Roulette
June 15, 2023
Uncategorized
On line Gambling homes Should really Give you Far more Truthful Help and suggestions
November 8, 2022

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Social Accounts Seller

  • Buy Trustpilot Accounts
yt1s converter
rtp slot
live draw hk 스포츠토토
Slot Gacor
SBOBET88
slot gacor hari ini
Employer Branding
slot gacor
slot gacor terbaru
superdrol australia

slot ovo

slot gacor
situs toto slot
situs toto
INFINI88

สล็อต
สล็อต
keluaran hk
Toto Sidney
situs mpo

Slot online
HOKI SLOT 4D
daftar togel
akun demo slot
togel hongkong hari ini
slot nexus engine
SLOT ONLINE
สล็อต
slot gacor 777
เว็บสล็อต
สล็อต
สล็อต
เว็บสล็อต
หวยออนไลน์
สล็อตเว็บตรง
https://www.philippineshonolulu.org/
rtp slot
bodyguard company London

hongkong pools
hotel cerca de mi slot gacor777 terpercaya
สล็อต
สล็อตเว็บใหญ่

togel

7t tshirt
situs deposit pulsa
login mpo777
situs slot gacor
Casino Online in Australia
YouTube to MP3 Converter
แทงบอลออนไลน์
Slot777
IndoVegas
slot luar negeri
เว็บตรงสล็อต
PG SLOT
สล็อตเว็บใหญ่

togel hari ini
Daftar Slot
สล็อตเว็บตรง
สล็อต
link slot pulsa
Matka 420
jili slots
สล็อตออนไลน์
Agentoto 88
situs slot
YouTube Video Downloader
YouTube MP3
Slot Gacor Hari Ini
slot demo
slot online
situs slot
slot gacor
slot gacor
rtp slot gacor
slot demo gratis

poker88
slot gacor
dewapoker
slot gacor
dewapoker
poker88
poker88
https://slot-kasino-dewatogel.blogspot.com/
dewabet
poker88
danaqq
dewa poker
poker88
Mesin Slot Nexus Engine
dewapoker
freebet
daftar poker88
daftar poker88
สล็อตpg
สล็อต
Teen Patti Master App
daftar poker88
daftar poker88
robot arm slip ring
poker88
poker88
dewapoker
dewapoker
ligamansion2
slot gacor hari ini
poker88
poker88
Jack Harlow White Suit
Optical Transceiver
https://fullpointsfooty.net/
Sedayubet
judi slot
philippine online casino
IGET Bar
dewa togel88
เว็บสล็อตเว็บตรง
judi slot
Ayojudi
dewagg
dewagg
Login SBOTOP
pg slot
slot gacor
slot pg
deposit pulsa tanpa potongan
สล็อต
สล็อต
เว็บตรงไม่ผ่านเอเย่นต์ 100
สล็อตเว็บตรง
สล็อตpg
สล็อต
สล็อต
สล็อตเว็บตรง
สล็อตเว็บตรง
slot pg
slot gacor
สล็อตเว็บตรง
สล็อต pg
สล็อตเว็บตรง
สล็อตแตกง่าย
สล็อตเว็บตรง
สล็อตเว็บตรง
สล็อตเว็บตรง
สล็อต
สล็อตเว็บตรง
สล็อตเว็บตรง แตกง่าย
สล็อต
สล็อตเว็บตรง
สล็อต
สล็อต
slot garansi kekalahan
สล็อต
สล็อตเว็บตรง
Slot Online Terpercaya
judi togel online
roleta online
Infini88 Slot
daftar togel online
kakek zeus
cassino online
娛樂城體驗金
judi slot deposit 5000
situs togel online
สล็อตเว็บตรง
situs togel terpercaya
สล็อต
เว็บสล็อต
cek rtp slot
Buy testosterone in Australia
เว็บตรง
สล็อต
game slot
mahkotaslot
slot gacor
bandar casino terpercaya
deluna4d
slot gacor
สล็อต
Rumah Slot
sbobet ca
สล็อต
บาคาร่า
สล็อตเว็บตรง
mb5
Mahkotaslot
slot maxwin
สล็อต
Ktvslot
custom soap box packaging
slot online api88
winbox login
IDN Play

cricket exchange

các nhà cái uy tín

ซีรี่ย์จีน

ซีรี่ย์เกาหลี

sòng bạc trực tuyến

sòng bạc trực tuyến

slot
Promosi slot

Copyright © 2023 Stopthepressesdoc.

Theme: Oceanly News by ScriptsTown